Airtel, one of the leading telecom brands in India which has also successfully ventured into digital TV and broadband markets has pressed the revamp button. Airtel recently acquired Zain, an African telecom company and thus having more than 2000 crore customer at the moment. So, the revamp must have come focusing on the world-wide market.
Airtel plans to spend over 300 crore rupees globally to change the brand identity. It seems the new logo is inspired from zain's logo and looks like a rip off Vodafone (its biggest competitor) because of its heavily loaded red and white color.
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| Old Logo |
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