Wello: A Drop in the Drought

Early Morning. 
You woke up. 
Feeling thirsty. 
Open Refrigerator. 
Drink water. 
Back to sleep.

A normal routine, nothing out of ordinary. Now, imagine you wake up feeling thirsty and there is no water to drink. Before you can quench your thirst, you need to travel 8 km and carry a 20 liter bucket on your head. Uncomfortable? Well, I am sorry to inform you but that's exactly what millions of women do daily. They wake up early in the morning, walk 8 to 10 km, carrying 20 liters of water on their head. For what? To quench the thirst of their family, to bath, to cook, to wash hands and for every other thing for which you just twist the faucet.

What are the consequences of such an uncomfortable journey that millions across make every other day? For one, they are able to fulfill their family's need of water. But what about other effects?

Rest of the Story >>

Parle-G New Official TVC - Roko Mat Toko Mat

Eleanor Roosevelt said, I think, at a child's birth, if a mother could ask a fairy godmother to endow it with the most useful gift, that gift should be curiosity. This is the reasoning behind Parle-G new TVC. It tries to make the point that a child should be allowed to do what it wants to do. There should not be any restrictions and it would actually make your child a genius.

And with all those little experiments of your little genius would be his companion, Parle-G.

The advertisement works nicely on the brand identity of Parle-G which have been trying to make its biscuit synonymous with genius tag ever since their campaign, G mane genius.

Share My Dabba

Dabbawalas of Mumbai has generated lots of interest over the years. It has been a subject of an Havard Case Study and hence been studied by thousands of business students. But I have never came across such a simple solution of the humongous problem. See it yourself:

I believe later in the day these stickers could easily carry name of a company or in business terms, sponsored by ABC pvt. ltd. which could be used to organize the whole system in a better way. Also, giving a huge boost in the brand identity of the sponsor.

Friends, Chai & Maggi: A perfect road trip (Leh)

How often a small artifact of our past life triggers us into sudden flashbacks? Flashbacks that make us laugh, that make us cry and long for the time which over the years have gotten lost. Always ending up with a big smile on on the face and numbness in your eyes. For a person like me, this happens much more frequently than is healthy for a normal human being, generally ending up with asking myself, "What If...". What if that have happened? What if that have not happened? Something similar happened recently while reading an old book. A photograph stumbled out of it. The effect of times were visible on it, the edges were trodden, colors had faded but still the essence of the photo was clear. Five teens around a bonfire with large cups of coffee and plates full of Maggi. Who were they?

Shradha, Raj, Raghu, Khyati and yours truly... Five friends fresh out of school celebrating their freedom, celebrating their friendship, yet knowing at the back of their heart, it could be the last time they have got together for a long while. As the conversation moved to the future, they all promised to keep in touch, all promised to meet at least once a year and in five years time, when they have achieved something, they would fulfill their dream and travel together to Leh...

Seven years hence, we are still in touch but haven't been together for a long time now. And that road trip, well, it never happened. But what if we had gone on that road trip? What if....

On the road to Leh...

Honda CRV on rent, bags packed with bare essentials, camera in hand, music flowing in the background and with the roar of engine came the voice of Raj, "So buckle up guys, cause this is gonna’ be one hell of a ride!". Hence it began with the big laughs, sound of chit chats and apprehension of what is next.

With the enthusiasm of the finally going on this trip which we promised ourselves all those years back, time flew quickly. It was all about catching on the times, finding out about broken dreams and broken hearts. Stopping only once or twice for lunch or a quick snack, we reached our first pit stop, Manali. Checked in at the hotel, gorged over a delicious dinner and fell on bed satisfied over a day well spent.

Rest of the Story >>

Finding the path

Sometimes we have to get lost to find what we are looking for,
Sometimes we have to take that step to start a journey,
Sometimes we have to accept what is or is not,
But sometimes we can change the path.

...But sometimes we can change the path.

Is it love ?

People say, "Love is the most difficult question to the mankind".
Well, here's a small story.

You know the way they show in movies how the girl and guy meet, they fought, become friends and fall in love. Naaaahhhhhh..............nothing like that happen HERE!!!!!!!!

In her early twenties, Ayesha facing problems from everywhere in relationship’s, her family, her friends etc. etc. It's not like she doesn't love them, its she doesn't know how to take care of the relationship's.......very carefree or say careless!!!!! She loved them, but she don't realize her responsibilities, she just use to run away from them. Being single for almost 21 years, it’s because of her failures in existing relationship's, totally scared her of even to get into one. Everything going down and down and she feels is there anything she is good at!!!!!

One fine day, passing the notice board of the college she came across a notice “street play”, since childhood this acting thing has fascinated her!!! It was her chance to try her hand over acting that would be something new and interesting to do apart from all the fights and arguments.She made all the inquiries and convinced her mom and dad to let her join....that Saturday morning when she reached the venue, she was hell lot nervous about the acting stuff...........waiting outside with other students for the class!!!!!

Ayesha entered the class first and the guy who happens to be the director poked her and said, “are you scared?"
Ayesha said, “No"
Guy said, “then why are u leaking!!"

Ayesha looked down immediately...and looked up and he was laughing along with her assistant.

He looked quite young, maybe in his mid-twenties, dark complexion and twinkling eyes...and oodles of confidence. His name was AYAAN GEHLOT!!!!!

A well-known name in the world of street plays....he has come all the way from Mumbai to take these classes.

whatever

Ayesha was so embarrassed!!!!!!!!!! She really disliked the guy at first....she just use to learn and go back. She was enjoying the classes ....the little technicalities of acting and was totally in love with herself AGAIN........

As the classes went by...the same guy turned into a charming personality!! He got a great of sense of humor which was what missing from Ayesha’s life.......it’s been a month that she has shared a laugh ......but the classes seems to be working for her ....or should we say the charm of the guy...

He was explaining something and it just struck her," he’s cute. Must be in mid-twenties" Let me tell you that's the safest attribute we give to the GUYS!!! She so wanted to share it with her other female friends but soon came to know that they all have it too.....woo.........she just kept it to herself. 

Every weekend, Ayesha went there to learn and learn and to pull herself so that he could notice her and could make a good impression, she use to work hard and practice hard at home, doing her homework, coming one hour before the class just to get it right!!!!!

All of a sudden he came up with an concept which was based on some old film, nobody liked it except Ayesha but her friends convinced her that it’s not a good idea to show case it over the stage. As everybody will be bored and they can do something better but the worst part was when they put Ayesha to tell this stuff to him...

Poor Ayesha!!When she raised the voice, all her friends didn't support her who were actually annoyed with the concept. She felt so betrayed and look like a fool in front of him. He thought she is the one who's agitating EVERYBODY there to go against his idea..........

All great men have great ego!!!!!!
All the hard work went in vain and making a good impression looked like a dream.

Poor girl she could never do that. He never notice. He even gave her the tiny role or say participation in the entire play was minimal......ohhhh its horrible"

whatever!!!!!

She kept working hard......because she kept reminding herself that she was there to learn!!!!

In the middle of all these she just forgot about all the trouble she was having in her other relationship's...because here she was experiencing something she hasn't felt before. Why is she in all her life want to please somebody who even don't care? Why she was even bothered when that guy AYAAN was so harsh to her ?

ANYWAYS, always standing at the back and seeing him and other batch mates interacting with him but never got the guts to go up on herself and talk!!!!!!

Once or twice Ayesha tried but he wasn't bothered to reply or when he did.........he had this disgusting look on his face...always saying no to Ayesha’s opinion. oh that KILLED HER!!!!!!!!!

She tried talking to him in personal but that's not something one get to get in a class full of admirers!! Eventually it struck Ayesha why not add him on face book!!!!!

It took almost 3 hours for her to decide should I or should I not send a request....will he or will he not accept her request!!!!!!!
At last she did sent and he did accept (unaware of how difficult it was) everybody from the class was his friend already........Ayesha was late here again!!!

Anyways...........she was so happy. GOSH! We girls such small things makes us happy!!!!!

That very night she saw him on line she thought, to talk or not to talk (always in dilemma)...........but again she took the risk of embarrassment and he didn't reply!!!!!!!!!

OH MY GOD!!!!!!!!!!!

Enough is enough............Ayesha’s ego take a toll.............no more this puppy like crush!!!!!!!
She started being strange with him, cum on even if it’s weird.........she has got that much right after all that embarrassment!
Ayesha started responding to him in but more so showing her anger (as if he cares)!!!!

He was annoyed.......

But ayeshaaaaaaaaaaaa was soooooo happy.............she could actually annoy him after all the embarrassment he caused to her!! It felt like a sweet revenge on him!!!!!!! Hehehehe......

The last few days of the course........all of a sudden became fun!!!!!!
On the last day of the batch, when we were doing our last rehearsal....he said, “Ayesha you were very good" and she couldn't believe her ears..........is he the one who saying it.
oh my god!!!!!!

She couldn't stop thinking..........she kept repeating those words to herself.......stupid girls we are!!!!!!!!

The SHOW day arrived..........we were all excited to roll it..........our stage play didn't bag the award..........but performing in front of so many people was an achievement in itself!!!!!!

We all were so proud of ourselves........
That also calls for a farewell to the course and to the cute mentor..........
he bid us goodbye by shaking hands, a small hug and with a promise to come back again!!!!!!

Ohhhhh..........that was sweet.........whatever sour thing was there just faded away from her heart and all she was left was the feeling of seeing him again strange but she has fallen for somebody this time.


TO BE CONTINUED............................

Broken Friendship stings...

Has this ever happened to you? A friend you hadn't spoken to in a while and you accidentally run into each other. You'll look at each other for a moment and then memories would flood you. Y0u would not know what to say, where to begin, you would talk and then move on with a promise to catch up soon.  Isn't it funny, two people who were once inseparable just can't find words to talk??

Friendship is one of the most beautiful two people share. And we make abundant of them in every phase of life. And in the time of facebook, we make friends in tonnes..! We met today and by the night you have been added to list. Today, we are friends with person we have never met, we talk with person whom we have never seen. We live in the times where a person may have 500 friends online but may commit suicide because of loneliness. Friendship is starting to lose its very foundation... 

But among all this, sometime, you come across people with whom you feel happy. And before you know, you become best of friends and can't think of your life without him or her. And quotes like this starts to make sense...

If you're alone, I'll be your shadow. If you want to cry, I'll be your shoulder. If you want a hug, I'll be your pillow. If you need to be happy, I'll be your smile... But anytime you need a friend, I'll just be me.

But as with everything in life things get messed up. And the person who was so close to you suddenly could not be found anywhere near. The friendship you valued so much does not exist anymore. Often when you think about it, you wonder what went so wrong that two of you can no longer stand each other. How a friendship in which there was no space for sorry or thank you got so bitter? How all of it changed and you never realized ? The reasons could be many but whenever you look back and remember the times,

We always thought we'd look back on our tears and laugh, but we never thought we'd look back on our laughter and cry.

there would be a feeling of regret over those failed friendship. There would be pain of missing out a great friend. There would be heart-aches, an aching guilt that would plague you forever. And believe me, a lost friend, a broken friendship hurts like hell. Whatever you may do, whatever you may try, you would not be able to let go of it. You may forget about it in the daily errands of life but the guilt, the pain would always return. 

Broken friendship stings...

The agony of losing a friend

Eats you up from the inside

For not knowing what you did wrong
They do not care to respond back
Even after you have tried so many times

You have given up, but thinking hasn't

Where was it that you went wrong?

Not being able to find the answer

Ever

For the memory of that last conversation

Haunts you forever...

Heart broken and gloomy is how you feel.

So if you have a friend with whom you've fought for some reason or have simply lost touch due to your busy schedule, then it is time to give them a call or meet up. Life is too short to hold grudges and harbor bitterness. Cherish the people who have been with you and are always with you. Friends are always friends no matter what, every friendship goes through its good and bad phases, but remember the broken ones haunts you forever.

We all lose friends.. we lose them in death, to distance and over time. But even though they may be lost, hope is not. The key is to keep them in your heart, and when the time is right, you can pick up the friendship right where you left off. Even the lost find their way home when you leave the light on. ~ Amy Marie Walz

So, don't wait, don't let it happen to you. Pick the phone and call them, meet up and let them know they were always remembered because, 

the worst solitude is to be destitute of sincere friendship. ~ Sir Francis Bacon

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Poem courtesy of Mr. Kanan

Quotes courtesy of eminent personalities over time